Privacy Policy
Last Updated: 30 May 2026
Trendyft (“we”, “us”, “our”, or “Trendyft”) respects the privacy of our customers and users of our website. This Privacy Policy explains how we collect, use, store, process, share, and protect your personal information when you visit our website, purchase products, or interact with our services.
We collect only the information necessary to operate our business, process orders, provide customer support, improve user experience, and communicate with you regarding your purchases, promotions, and services.
For the purpose of this Privacy Policy, “Personal Information” includes any information that can identify an individual, directly or indirectly, as defined under applicable laws, including the Information Technology Act, 2000 and related rules.
Key Privacy Commitments
We do not sell or rent your personal information to third parties.
We do not store your complete credit or debit card information.
We use industry-standard security measures to protect your data.
We use cookies and similar technologies to improve your shopping experience.
COLLECTION OF PERSONAL INFORMATION
We collect personal information when you voluntarily provide it to us, including when you:
Create an account on our website.
Place an order.
Subscribe to our newsletters.
Contact customer support.
Participate in surveys, promotions, contests, or special offers.
The information we may collect includes:
Full Name
Email Address
Mobile Number
Billing Address
Shipping Address
Gender (if voluntarily provided)
Order History
Payment Transaction Details (excluding complete card details)
Any other information voluntarily submitted by you
We may also collect non-personal information such as:
Browser type
Device information
IP address
Website usage statistics
Location data (where permitted)
You represent and warrant that all information provided by you is accurate, complete, and up-to-date.
USE AND PROCESSING OF PERSONAL INFORMATION
The personal information collected by us may be used for the following purposes:
To process and fulfill your orders.
To provide customer support and resolve complaints.
To communicate order confirmations, shipping updates, and delivery notifications.
To personalize your shopping experience.
To improve our products, services, and website functionality.
To analyze user behavior and preferences.
To send promotional offers, newsletters, and marketing communications (where permitted by law).
To detect and prevent fraud, unauthorized transactions, and security incidents.
To comply with legal obligations and regulatory requirements.
To enforce our Terms & Conditions and other policies.
For any other purpose connected with our business operations.
DISCLOSURE OF PERSONAL INFORMATION
We do not sell, trade, or rent your personal information to third parties for their marketing purposes.
We may share your information with:
Service Providers
Trusted third-party service providers who assist us in:
Payment processing
Shipping and logistics
Website hosting
Analytics and reporting
Marketing communications
Customer support
Legal Compliance
We may disclose personal information if required by law, court order, governmental authority, or legal process.
Business Transfers
In the event of a merger, acquisition, restructuring, sale of assets, or similar business transaction, your personal information may be transferred to the acquiring entity.
Affiliates
We may share information with our affiliates, subsidiaries, and business partners for purposes consistent with this Privacy Policy.
COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixel tags, web beacons, and similar technologies to:
Remember your preferences.
Improve website functionality.
Analyze website traffic.
Personalize content and advertisements.
Enhance security and fraud prevention.
Managing Cookies
Most browsers automatically accept cookies. You may choose to disable or delete cookies through your browser settings.
Please note that disabling cookies may affect the functionality and performance of certain features of our website.
INFORMATION PROVIDER’S RIGHTS
You may have the right to:
Access your personal information.
Review and update your information.
Correct inaccurate information.
Request deletion of your personal information.
Withdraw consent where applicable.
Opt-out of marketing communications.
To exercise these rights, please contact us at:
Email: support@trendyft.com
Please note that withdrawal of consent may affect our ability to provide certain services.
DATA RETENTION
We retain personal information only for as long as necessary to:
Fulfill orders and services.
Meet legal and regulatory obligations.
Resolve disputes.
Enforce agreements and policies.
After the retention period, information may be securely deleted, anonymized, or archived in accordance with applicable laws.
SECURITY PRACTICES AND PROCEDURES
We implement reasonable technical, administrative, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is completely secure.
We shall not be liable for any loss, damage, or misuse of information caused by events beyond our reasonable control, including but not limited to cyber-attacks, natural disasters, system failures, government actions, or force majeure events.
PERSONAL DATA DELETION REQUESTS
Users may request deletion of their personal information by contacting us at:
Email: support@trendyft.com
To process such requests, users may be required to verify their identity through information associated with their account or orders.
Upon successful verification, we will take reasonable steps to delete eligible personal information from our active systems within a reasonable period.
Certain information may be retained where required by law, fraud prevention, dispute resolution, taxation requirements, or legitimate business purposes.
THIRD-PARTY LINKS
Our website may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices, content, or policies of such third parties.
We encourage users to review the privacy policies of any external websites they visit.
CHILDREN’S PRIVACY
Our website and services are not intended for children under the age of 13 years. We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child without parental consent, we will take appropriate steps to delete such information.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or modify this Privacy Policy at any time.
Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our website following such changes constitutes acceptance of the revised Privacy Policy.
GRIEVANCE REDRESSAL
If you have any concerns, complaints, or grievances regarding the processing of your personal information, please contact us:
Trendyft Support Team
Email: support@trendyft.com
We will make reasonable efforts to address and resolve your concerns in a timely manner.
